Urgency can be a powerful motivator, but when overdone, it can come off as desperate or insincere. In this lesson, we’ll show you how to create genuine urgency that encourages immediate action without resorting to hype. You’ll learn how to use scarcity, time-sensitive offers, and strategic language to drive urgency in a way that feels authentic and compelling. We’ll also discuss the fine line between urgency and pressure, ensuring your copy strikes the right balance.