Readability is crucial for keeping your audience engaged and guiding them through your copy smoothly. In this lesson, we’ll explore techniques for enhancing readability, including sentence length, paragraph structure, and the use of white space. You’ll learn how to write in a way that is easy on the eyes and the mind, making your copy more enjoyable to read. We’ll also discuss how to use formatting tools like bullet points and subheadings to break up your text and make it more digestible. By the end of this lesson, your copy will be easier to read and more likely to convert.