Upselling and cross-selling are powerful strategies for increasing your revenue per customer. In this lesson, we’ll explore the art of suggesting additional products or upgrades that complement your customer’s original purchase. You’ll learn how to position these offers in a way that feels natural and value-driven, rather than pushy. We’ll also cover how to write copy that highlights the benefits of the upsell or cross-sell, making it an easy decision for your customers. By the end of this lesson, you’ll know how to effectively boost your sales through upselling and cross-selling techniques.