Social proof is one of the most persuasive tools in a copywriter’s arsenal. In this lesson, we’ll explore how to use social proof – such as testimonials, reviews, and endorsements – to build credibility and trust. You’ll learn how to strategically incorporate social proof into your copy to reassure your audience and encourage them to take the next step. We’ll also discuss how to gather and present social proof in a way that feels authentic and impactful. By the end of this lesson, you’ll know how to leverage social proof to enhance your copy’s persuasiveness.