Not all headlines resonate with every audience, which is why tailoring your headlines is crucial. This lesson focuses on how to write headlines that speak directly to your specific audience, addressing their pain points, desires, and needs. You’ll learn how to use language and tone that align with your audience’s identity, making your headlines not just attention-grabbing but also deeply relevant. By the end of this lesson, you’ll be able to craft headlines that your audience can’t help but click on.