The call to action (CTA) is where your copy turns interest into action. In this lesson, we’ll show you how to write CTAs that are clear, concise, and impossible to ignore. You’ll learn about the different types of CTAs and how to choose the right one for your audience and goals. We’ll also cover the importance of placement, wording, and design in making your CTA as effective as possible. By the end of this lesson, you’ll be able to craft CTAs that guide your audience smoothly from reading to clicking.